World War 3.0: Nintendo vs. Apple

Japan is on the move again, people! We all knew it was a matter of time. What, you thought the literally unstoppable Toyotas were malfunctioning by accident? Oh, you naïve simpletons. They’re attempting to launch cyber warfare on the United States in an effort to destroy our very way of life!

Don’t believe me? Well, then, how do you explain this?

Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the “enemy of the future.”

Now, this might confuse you. Nintendo sells video games. Apple sells computers, phones, and pads. Why does the president of Nintendo feel threatened by Apple?

The company’s recent strategy has centred on creating devices aimed not just at children and dedicated — generally male — gamers, but at the whole family. Two years ago, the company claimed to have permanently altered the demographics of video games by raising the average age and the gender mix of gamers. Unfortunately, the very people it claimed to have converted — high-school girls and men aged between 30 and 40 — reported that they would rather have an iPhone than a DS in their pockets or handbags.

Which is why there are so many games for the iPhone. Game developers understand that people are going to want to merge their activities into one device. It’s not hard to see that Nintendo is trying to engage in more direct competition with Apple. After all, they’re trying to get the DS to double as an e-reader.

I suppose the next step is for Apple to design a video game system. I’m seeing… I’m seeing… the iBox.